This Just In: Giada Forte

Giada Forte My Coat Suede Overcoat in safari $1416
Giada Forte My Knit Pullover Sweater in viscone $386
Giada Forte My Pant Cropped Tuxedo Pant in grigio $368
Giada Forte My Jewel Beaded Collar in bronze $258
Rag&Bone Newbury boot in black $495







Giada Forte My Coat 1 Button Coat in anthracite $800
Giada Forte My Dress Leafprint Dress in burro $495
Giada Forte My Scarf Striped Gauze Scarf in nero $190
Golden Goose Upper Boots in black $1216








Giada Forte My Jacket Lapel Blazer in nero $630
Giada Forte My Shirt Tuxedo Shirt in burro $330
Giada Forte My Pant Tie Waist Knit Pant tobacco $370
Giada Forte My Scarf Polkadot Scarf tortura $190
Golden Goose Tall Biker Boot in brown $1224
Giada Forte My Jewel Knot Earrings $170
Athe by Vanessa Bruno Small Woven Purse $310




Athe Vanessa Bruno Hand Knit Mohair Sweater in beige $218
T by Alexander Wang tank dress in aubergine $154
Giada Forte My Bag Leather Shopping Bag in moro $564
Golden Goose Upper Boots in black $1216



Giada Forte My Belt Simple Belt in papaya $172
Giada Forte My Scarf Military Shawl in militaire $279

Spring Picks: Iju

Iju is our new photo editor/assistant! This spring she's all for monochromatic outfits, like this adorable pale pink ensemble she put together with her own floral headscarf.

She's is also excited to make her own jewelry, start a band, and work on her artwork!

Giada Forte cotton tunic (worn open!) $281
Current/Elliott Rolle jean in sand $188
Lizzie Fortunato Pirate's Delight necklace $355
Rag & Bone Horos platforms $426

This Just In: Giada Forte

Spring outfits call for spring flowers! Today we shot Melissa in the new Giada Forte at Blooming Alley, a little flower shop at the entrance to the Sutter-Stockton Garage. The owner, Yola, is so sweet and welcoming and she whipped together bouquets of lilies and hydrangea for her customers while we were shooting. Thanks so much, Yola!


Longsleeve tee in gesso $163
Grey linen blazer $501
Khaki pants $278
Canvas & leather bag $558
Martha Davis fuchsia tube sandal $310




Grey rolled-sleeve tee $154
Isabel Marant Zito scarf and Etoile Isley shorts
Rag & Bone Horos woven oxfords $426
Antique chain $750 with citrine pendant $705 and pearl pave heart charm $850






Grey strapless dress $301
Camel long blazer $607
Golden Goose biker boots $1050

We're Loving: Giada Forte's Spring Lookbook

We absolutely love the lookbook for the Spring 2011 collection of one of our newest lines, Giada Forte! The styling is perfectly cool with a splash of goofy awkwardness--the strange camera angles, a fishbowl full of rhinestones, plates of strategically placed fruit...and the yellow background?! Beautifully surreal! See what we have in stock here.

This Just In: Giada Forte

These flowy, feminine dresses from Giada Forte got us so excited for springtime! We thought Edith Piaf's "Non, Je Ne Regrette Rien" was the perfect anthem:

"No, nothing of nothing
No! I don't feel sorry about anything
Not the good things people have done to me
Not the bad things, it's all the same to me.

No, nothing of nothing
No! I don't feel sorry about anything
It's paid for, removed, forgotten,
I'm happy of the past..."

So press play, leave the past in the past and come jump wholeheartedly, silks and cottons trailing, into spring!!!










Cipria sheer tunic dress $281
Rag & Bone skinny brown belt $104
Rag & Bone wide brim straw hat $172
Epice red floral scarf $216
Isabel Marant suede boots








Rosa long goddess dress $483
Camel long blazer $607
Lizzie Fortunato High Times necklace $300
K Jacques snakeskin sandals $276