Thursday, February 3, 2011

Rag & Bone goes guerilla!

A new ad campaign by Rag & Bone features models wearing Rag & Bone-- but there's a twist. The models were each given cameras and told to photograph themselves doing what they do while wearing their fave designer. Runway stars Abbey Lee Kershaw, Edita Vilkeviciute, Lily Aldridge and Sasha Pivovarova are all featured in the posters, which are plastered around the streets of New York like help-wanted ads. The results are way more fun and relatable than a giant billboard in Times Square. Who knew models had to pump their own gas?

images via fashionising

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